Social Media
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Is Social Media a Fad?
How A Social Media Manager/Assistant Can Help You Build Lasting Relationships With Prospects And Customers
So you thought Social Media was just for letting your friends know that you were waiting in line for a latte or what you were eating.
Now you find out that you may want (need) to implement Social Media to work with your business or business profile?
Well it seems according to Inc. Magazine…
91% of ALL businesses are attempting to use Social Media to promote themselves in 2010!
A resounding 85 percent of those surveyed say that the platform has created buzz for their businesses.
Click Here to Read the Article
By the way, that is over 30,000,000 businesses in the US alone.
That means your competition will know soon what you know today and that is… a positive ROI can definitely be generated from Social Media.
Traditional advertising media NO LONGER WORKS!
You should be are aware that:
- Yellow Page advertising is dead
- Nobody reads newspapers anymore
And
- Radio has been replaced by MP3s and Satellite Radio.
All of which are Commercial FREE! - Static web sites may work as a brochure
but don’t work to create and maintain prospects and customers and speak to your public!
All the ways small business used to be able to attract new business are gone!
Small business has NO WAY left to effectively promote themselves that works anymore…
other than Social Media!
Why should you invest in Social Media?
- Immediate measurable ROI
- It is already in your budget
You already have an advertising budget that you can’t spend because nothing else is working! Except Social Media… - Most have to outsource anyway, because can you really afford another $40,000 a year employee even if you could find someone qualified?
- If you don’t get a Social Media presence you will be left in the dust
Smart small business owners are moving away from traditional forms of advertising and moving their marketing efforts to Social Media using Social Media Managers!
The “Big Gap”
There is a “Big Gap” that describes the gap that exists between knowing that you need to get into social media marketing and knowing how to actually do it.
Many just starting out in Social Media hire their nieces or a family member to do it.
They are desperate enough to offer an employee who has no idea what they’re really doing or any sense for the business $4-5,000 a month just to try to get a handle on their Social Media campaign for business.
Social Media is not like buying a “Yellow Page” ad where you design the ad and you are done…
Social media requires ongoing attention, some finesse and some personality.
You need to ask yourself some questions and be honest with your answers…
- Do you know how Social Media actually works?
- Do you know how to use it in the most effective ways to actually create and maintain relationships?
- Do you know what to say to your prospects and customers to get them to make contact and spend money without making silly social media etiquette mistakes that put people off?
- Do you have time to learn the best various social media outlets for your business?
- How do you decide which are best for your market?
- Do you have time to write Blogs?
- Do you have the time to Tweet 4-5 times per day?
- Do you know how LinkedIn differs from Facebook and Twitter?
- Do you know what you have to do to be socially acceptable on these new Web 2.0 applications?
- Do you have the copy writing skills?
The question really comes down to “Where is your time most effectively spent?”
Trying to figure out Social Media and spending your time on Facebook and Twitter or…
Running your business?
If you chose running your business you are not alone.
So who is going to run your Social Media campaign for you?
Look at these numbers…
You would pay a professional $33,000 to $48,000 per year and probably closer to $48,000 if you wanted your investment to pay off. Those numbers are only going to go up over the next 6-18 months as more and more business compete for not enough professionals to go around!
You Can Get Help Today!
You can promote yourself, your business, and your products and services using Twitter, Facebook, LinkedIn and other social media platforms.
You can do this without adding another full time employee or increasing your budget.
All you have to do is allocate some of the money you were spending elsewhere in your marketing budget to your new Social Media Manager! Check out our Services.
Don’t get left out… Take action NOW! Before your competitors establish themselves in your Social Media territory!
Be sure and look over our services and take a look at our packages and see which one fits you the best or start out with the evaluation step we’ll work together to come up with an individual plan for you. Fill out the Contact Form or schedule a time with me using Tungle.
To Your Success,
Ron Noe
